Openings >> VP / Director of Marketing
VP / Director of Marketing
Summary
Title:VP / Director of Marketing
ID:722
Department:Marketing
Location:Headquarters - Santa Clara, CA
Description

VP / Director of Marketing

The VP/Director of Marketing will lead Milestone’s marketing department and all activities associated with the marketing group. They will be responsible for Milestone’s brand positioning, marketing communications activities and all product marketing activities. The director will actively participate as a key member of the senior management team in company planning and strategy setting. He or she will manage the marketing staff to deliver results with higher standards and greater accountability all within a fun atmosphere.

Responsibilities:

Product Marketing:

  • Drive product pricing, positioning, and packaging with Milestone customers for our key software products and services – CMS, Website Design, SEO, Paid Search, Naptune Local Search Software, Social Media Management Software (MediaConnect360) and Reviews Management Software (eBuzzConnect)
  • Help build marketing materials to support all stages of a Milestone product sale
  • Develop and improve Milestone’s marketing collateral, presentations, materials, and tools for Milestone’s direct sales force
  • Provide training and support for sales team and lead the annual sales training
  • Support the Sales and Client Services team with the development of sales slides and other materials to support the sales effort
  • Support Sales Team and Client Services team with custom quotes, proposals, and strategies for winning customer deals


Marketing Communications and PR:

  • Develop thought leadership content, including white papers, blogs, webinars, and Milestone’s annual conference
  • Enhance Milestone’s brand and increase brand awareness through thought leadership, social media, advertising, videos and other methods
  • Enhance Milestone’s employer brand (for employee recruiting and retention) through the delivery of content and materials which help differentiate Milestone as an employer
  • Generate leads through marketing and track follow-through of leads
  • Enhance Milestone’s public website to drive traffic, generate leads and increase repeat visitors
  • Drive Milestone’s conference and trade show strategy and execute on that plan


Key Skills Set:

  • 15+ years of marketing experience, with 5+ years of experience in business-to-business marketing
  • A leadership style that reflects and reinforces Milestone’s core values
  • Strong people management and coaching skills
  • Understanding of digital media, social media and technology
  • Excellent writing skills
  • BA or BS required; MBA preferred


Top Reasons to work for Milestone

  • Great place to learn with phenomenal growth opportunity
  • Stable and rapidly growing company
  • Opportunity to work with a fun, amazing and talented team
  • Great benefits – medical, dental, vision, 401k
  • Phantom stock options
  • Bonus initiatives offered
  • Exciting and innovative work environment
  • Employee referral incentive program
  • Breakfast every Friday
  • Happy Hour every other Friday
  • Monthly events include: birthday celebrations, ice cream socials, fondue, and etc.
  • Quarterly outings include: bowling, cooking classes, scavenger hunts, happy hours, and much more

About Milestone:
Milestone is a premier provider of Digital Marketing Software and Services with over 250 employees and 4 locations world-wide. Our customers include some of world’s premium brands such as US Bank, Marriott, Hyatt and TrueValue, who use Milestone products to improve the experience of their consumers and increase search visibility for their branches and locations across the Google, Bing, Yelp, Maps, and the rest of the internet ecosystem. Our leadership team has decades of experience in the world of digital marketing and enterprise software and services, and are frequently featured as premier speakers at global conferences like SMX. With over 500 awards and 2,000+ customers, Milestone is recognized for its achievements by both our peers and by industry experts. Learn more about Milestone at www.milestoneinternet.com. Services offered by Milestone include the following:

Milestone’s Digital Marketing Cloud Solution

Milestone Software Platform Solutions

    • Milestone CMS™ - Website Development
    • Milestone Local™ - Local Listings and Events Management Software
    • Milestone Social™ - Social Media Management Software
    • Milestone Reviews™ - Reputation Management Software
    • Milestone Analytics™ - Digital Marketing and Analytics Software
    • Milestone Insights™ - Digital Audit and Competitive Analysis Software

Milestone Services

    • Website design - creative design and content
    • Technical SEO including schema deployment on 3rd party CMS sites
    • Social content marketing
    • Paid marketing and Omnichannel Campaigns

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