Openings >> Director Content Marketing
Director Content Marketing
Summary
Title:Director Content Marketing
ID:734
Department:Content
Location:Headquarters - Santa Clara, CA
Description

 

Director of Content Marketing

Milestone is a global provider of digital marketing solutions for the hospitality, tourism, hotel, resort and retail markets.

Reports into: Head of Digital

Do you love search and want to manage content for an award-winning digital marketing software and service company?

Milestone, an industry leader in digital marketing technology, services, and website design, is seeking an experienced content lead who is a strong, growth-minded manager, is well-versed in SEO and digital marketing standards and practices and knows how to write for users and search.

The right candidate understands how to lead content teams to create content that inspires the customer journey and leads to conversion. The leader must have experience managing a content organization, as well as experience writing for search, paid, social, conversion optimization, and also understand the elements of creating value-driven content that leads to action.

The ideal candidate is agile, able to juggle multiple priorities, and assist in meeting content requirements across various teams - design, programming, SEO, paid, and social.

Responsibilities:

  • Define content strategy and processes for content team
  • Design process for keyword research best practices and implementation
  • Improve and optimize content processes for better results
  • Create content calendar, creative brief, topics modeling, mapping, and keyword research for new client engagement as needed
  • Consult with design & UX team for site architecture UX for CRO and SEO best practices
  • Track progress using qualitative and quantitative data on content
  • Represent content team with all stakeholders (internal and external)
  • Lead team in ongoing training and development
  • Provide support to marketing team for social channel, website, press etc
  • Provide content department support to sales team as needed
  • Monitor industry news and deploy initiatives to ensure Milestone content strategy continues to stay at pace with the trends and new changes

 

Key Attributes:

  • Deep knowledge and passion for content marketing
  • Excellent communicator
  • Ability to navigate multiple stakeholders, platforms and communities to ensure that strategies and goals are understood and met
  • Strong qualitative skills
  • Detail-oriented, creative problem solver
  • Ability to thrive in a fast-paced environment and manage multiple priorities
  • Proven track record of leading through influence
  • Enjoys working on collaborative, cross-functional teams
  • Comfortable in a performance-based environment
  • Ability to scale content programs based on the customer goals and buyer lifecycle

 

Qualifications/Skills:

  • Bachelor’s Degree
  • Strong experience managing multiple website projects in a fast-paced environment, under tight deadlines
  • Training and coaching experience
  • Detail-oriented, organized, enthusiastic, passionate, creative
  • Excellent verbal and written communication skills
  • Deep knowledge of SEO best practices
  • Prior digital agency experience a plus
  • Fast learner and able to handle multiple tasks with changing priorities
  • Ability to deliver and convey measurable results using digital marketing analytics and tools

Milestone is a premier provider of Digital Marketing Software and Services with over 250 employees and 4 locations world-wide. Our customers include some of world’s premium brands such as US Bank, Marriott, Hyatt and TrueValue, who use Milestone products to improve the experience of their consumers and increase search visibility for their branches and locations across the Google, Bing, Yelp, Maps, and the rest of the internet ecosystem. Our leadership team has decades of experience in the world of digital marketing and enterprise software and services, and are frequently featured as premier speakers at global conferences like SMX. With over 500 awards and 2,000+ customers, Milestone is recognized for its achievements by both our peers and by industry experts. Learn more about Milestone at www.milestoneinternet.com. Services offered by Milestone include the following:

Milestone’s Digital Marketing Cloud Solution

Milestone Software Platform Solutions

    • Milestone CMS™ - Website Development
    • Milestone Local™ - Local Listings and Events Management Software
    • Milestone Social™ - Social Media Management Software
    • Milestone Reviews™ - Reputation Management Software
    • Milestone Analytics™ - Digital Marketing and Analytics Software
    • Milestone Insights™ - Digital Audit and Competitive Analysis Software

Milestone Services

    • Website design - creative design and content
    • Technical SEO including schema deployment on 3rd party CMS sites
    • Social content marketing
    • Paid marketing and Omnichannel Campaigns

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