Sr. Paid Social Manager
|Title:||Sr. Paid Social Manager|
|Location:||India - Ahmedabad|
Title: Sr. Paid Social Manager
A full-time regular employee at Milestone Inc.
For more than 21 years, Milestone has been a leading digital marketing software and services company. The Milestone Digital Presence Cloud helps location-based businesses manage their online presence. From compelling websites and location pages to local search, social media, reviews and analytics. Milestone's unique “software + services” approach allows us to provide exceptional software backed by our service-based approach to provide the highest return on investment in any vertical.
Milestone is also a leading digital marketing agency for hotels, restaurants, retail stores, and banks across the globe. We leverage an optimal mix of strategies to drive revenue, traffic, and leads, providing a holistic digital presence for our clients, and services that include hotel website design, location page design for retailers and banks, and local SEO. We help you optimize marketing spend by understanding what's working and identifying critical competitive opportunities.
With offices in Santa Clara, Washington DC and Chicago, India Milestone offers cutting-edge strategies and products for location based businesses around the world. Milestone was named one of Silicon Valley’s fastest growing private companies for several years in the row by the Silicon Valley Business Journal and is also listed in the Inc. 5000. For more information on Milestone’s services and products, please visit us at www.milestoneinternet.com
- Develop the social strategy for all social networks with a focus on driving positive, incremental return on ad spend and new customer acquisition
- Design and implement rigorous test frameworks that measure the incremental impact of social media marketing on online revenue and sales
- Consistently “test & learn" ways of improving ROAS from social media ads based on the new trends
- Develop and document best practices regarding the measurement of ad effectiveness, especially as it relates to marketing effectiveness and multi-channel campaign optimization
- Provide support and training to customer success managers for understanding the value and impact of social media ads
- Develop and assist with the implementation of actionable strategies for Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest.
- Bachelor’s degree required.
- 6+ years of digital marketing experience, managing digital campaigns to acquire & engage users throughout the funnel
- Experience successfully managing multiple accounts at an agency or in-house
- Proven success in utilizing analytics to provide strategic recommendations and drive concrete action
- Excellent communication skills, both written and oral, with an ability to distill complex ideas into easily understandable stories
- Highly organized and detail-oriented
- Strong working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tools
Top Reasons to work for Milestone
5 Days a Week
Great place to learn with phenomenal growth opportunity
Stable and rapidly growing company
New, professional corporate offices in the heart of the plush professional/residential location of Prahlad Nagar, Ahmedabad, India
Opportunity to work with a fun, amazing and talented team
Great benefits – Mediclaim and paid holidays (per year)
Exciting and innovative work environment
Employee referral incentive program
Monthly and quarterly events include: birthday celebrations, ice cream socials, etc.
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