Openings >> Digital Media Strategist
Digital Media Strategist
Summary
Title:Digital Media Strategist
ID:729
Department:Digital Media
Location:Chevy Chase, MD
Description

DIGITAL MEDIA STRATEGY – Senior Position
Location: Chevy Chase, MD

 

Digital Media Strategist will create, manage, and optimize Milestone’s strategic clients’ campaigns on Google AdWords, Bing Ads, Facebook, and additional media platforms across Display and Meta Search channels. Digital Media Strategists are directly responsible for campaign performance and assisting Customer Success Managers with strategy and insights to achieve client’s goals.

This role will work with different departments within the company and put together holistic strategy for customer success, based on industry trends and customers’ needs. Ideal candidate should have heavy experience in digital media, social, organic search, client service experience, shopping campaign and feed mangement. The person will report to Associate Director of Digital Media and will manage our key strategic customers.

PLEASE DO NOT APPLY to this job if you have not directly managed AdWords or shopping campaign (Google PLAs, Amazon Ads, etc.)

Job Responsibilities:

  • Create, manage, optimize, and analyze campaigns within Paid Search (Google AdWords, Bing Ads), Display (including Programmatic), Paid Social (Facebook, Instagram), Meta Search and additional media platforms
  • Monitor online campaigns regularly and make recommendations to improve key performance metrics and drive revenue according to account goals
  • Create and follow through with projects and initiatives that will benefit the majority of clients, including process development and new media tactic testing
  • Communicate with Customer Success Managers on a regular basis to review campaign performance, and suggest additional online marketing strategies and testing opportunities to improve conversion rates and efficiency metric
  • Keep current on the latest trends in the paid search, display, ad technology, and social media marketing channels and across the hospitality marketing industry
  • Participate in meetings with clients to review Paid Media results and discuss recommendations and strategies

 

Qualification

HARD SKILLS

  • Clear understanding of digital marketing attribution models
  • Experience managing Shopping campaigns (Google PLA, Amazon Ads) and feed management (Google Merchant Center, Feedonomics, etc.)
  • Work closely with AdOps team to launch new digital media campaigns, strategies, and initiatives.
  • Experience in reporting, tracking, dashboarding, and data analysis
  • Experience in optimizing paid media campaigns (paid search, paid social, metasearch, programmatic, display)
  • In-depth knowledge of paid advertising and measurement methods and analytic technologies
  • In-depth understanding of customer buyer journey and mapping to marketing channels
  • Experience managing multiple digital media and analytics projects simultaneously 
  • Pitching new client projects (RFP Support) and outlining media and marketing plans 
  • Experience utilizing multiple paid acquisition channels (search, social, display, programmatic, meta)
  • Experience with Google Marketing Platform (SA360, Channel Manager, Display & Video 360)
  • Experience with Google Analytics, Google Analytics 360 & Google Tag Manager
  • Ability to align marketing channels to client goals & outcomes
  • Financial acumen on budget planning, pacing, and channel distribution
  • Assist in team digital media trainings 

SOFT SKILLS

  • Fast-learner with demonstrated success in a fast-paced environment
  • Highly organized and detail-oriented 
  • Excellent communication skills, both written and verbal 
  • Excellent presentation skills 
  • Ability to work autonomously and in a group environment 
  • Ability to solve problems
  • Working and presenting with internal teams as well in client facing presentations
  • Proven ability to manage multiple projects and campaigns while maintaining strict attention to detail
  • Highly motivated and able to thrive in a constantly changing environment and execute in a timely fashion
  • High proficiency with Microsoft Office
  • Ability to organize and prioritize work, adhere to deadlines and timelines, and adapt quickly to changing schedules.

 

About Milestone

Milestone is a premier provider of Digital Marketing Software and Services with over 250 employees and 4 locations world-wide. Our customers include some of world’s premium brands such as US Bank, Marriott, Hyatt and TrueValue, who use Milestone products to improve the experience of their consumers and increase search visibility for their branches and locations across the Google, Bing, Yelp, Maps, and the rest of the internet ecosystem. Our leadership team has decades of experience in the world of digital marketing and enterprise software and services, and are frequently featured as premier speakers at global conferences like SMX. With over 500 awards and 2,000+ customers, Milestone is recognized for its achievements by both our peers and by industry experts. Learn more about Milestone at www.milestoneinternet.com. Services offered by Milestone include the following:

 

Milestone’s Digital Marketing Cloud Solution

Milestone Software Platform Solutions

    • Milestone CMS™ - Website Development
    • Milestone Local™ - Local Listings and Events Management Software
    • Milestone Social™ - Social Media Management Software
    • Milestone Reviews™ - Reputation Management Software
    • Milestone Analytics™ - Digital Marketing and Analytics Software
    • Milestone Insights™ - Digital Audit and Competitive Analysis Software

Milestone Services

    • Website design - creative design and content
    • Technical SEO including schema deployment on 3rd party CMS sites
    • Social content marketing
    • Paid marketing and Omnichannel Campaigns

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