Title: Head of Organic Search
Location: Santa Clara, CA
Head of Organic Search
- Are you looking to work in an innovative, fast paced environment?
- Do you want to work in creative and tech-driven atmosphere where you see your ideas shaping into tangible products & services that help businesses improve efficiency and returns?
- Do you love leading a team of experts in Search, SEO, Social, Content Marketing and Technology? If your answer is yes, then you are the right candidate for Milestone.
Milestone is an award-winning digital marketing company, providing state of the art software and services for businesses around the globe. Milestone is looking for an experienced, results-driven executive to lead and manage our team of experts in content, SEO, social media, local and technical SEOs. This position is based in our headquarters in Santa Clara, CA.
The ideal candidate should have experience in managing diverse team of SEO’s, local, social and Content Marketing experts in a digital agency / SAS (Software and service) environment. In this role, you will be responsible for the development and execution of a high-impact SEO growth strategy.
Candidate should have customer centric mindset and the ability to operate on both a strategic and tactical level and juggle various projects and timelines.
Objectives and Responsibilities
- Leadership – Head of Organic Search will be overseeing all the activities of SEO department and will be directly supervising all the team members. This will include aligning goals, as well as providing mentorship to current team members.
- Thought Leadership – Ideal candidate should be thought leader in natural search /SEO and should have good tactical, strategic knowledge of all the discipline of SEOs
- Performance KPI and Reporting – Experience in establishing dashboard, providing reporting and insights to cross-functional partners and the leadership team around core SEO metrics, including ranking, traffic, CTR, conversion and other key business metrics across various discipline.
- Strategy – Driving strategic direction for all the SEO initiatives including content, keywords, onpage and offpage initiatives, technical SEO initiatives, social media initiatives etc.
- Innovation - Head of Organic Search plays significant role in establishing through leadership and working with the Milestone R/D team and product team to drive innovation and create cutting edge strategies. Works with different teams within Milestone to come up with omnichannel strategies and attends and speaks in search events to keep Milestone ahead in all SEO trends.
- Research and Analysis - Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in SEO campaigns. Develop, Implement, Research and analyze competitor advertising link building strategy.
- Technical SEO – Solid understanding of schema’s, site architecture, international SEO and more. Works with programming and CMS, content team to deploy strategies to enhance website architecture, content, linking strategies and other factors to improve SEO positions for target keywords.
- Proven SEO (Technical, Local) and Content Marketing experience
- Extensive knowledge of the search engine industry, best practices, search engine algorithms
- Solid understanding of local SEO, Technical SEO, Social, Content Marketing, International Promotion
- Engineering background or strong technical background preferred
- Good understanding of all the SEO tools
- Ability to connect dots and create / implement Omnichannel Strategies keeping customer problems in mind including SEO, Social, and Content Marketing
- 10+ years’ experience – SEO, CRO, Technical and Local SEO, SEO software’s and Tools
- Up-to-date with the latest trends and best practices in SEO and SEM
- Proven track record building and leading a high performing team
- Up-to-date knowledge of ranking factors and search engine algorithms
- Strong communication skills with excellent analytical and problem-solving skills
- Solid understanding of all SEO and Social toolset.
- Good understanding of Digital Marketing
Top Reasons to work for Milestone
- Great place to learn with phenomenal growth opportunity
- Stable and rapidly growing company
- Opportunity to work with a fun, amazing and talented team
- Great benefits – medical, dental, vision, 401k, 10 vacation days, 5 sick days and 9 paid holidays (per year)
- Phantom stock options and MBO program
- Snacks, Breakfast and Happy hour
- Monthly events: birthday celebrations, socials
- Quarterly outings: bowling, cooking class, beach, D&B, happy hour, and more
Milestone helps businesses create a strong digital presence. Milestone is more than a digital marketing agency, more than a software company, we are both. 2000+ companies world-wide trust Milestone to drive online revenue and conversions.
Milestone is a leading digital marketing agency for hotels, restaurants, retail stores, and banks across the globe. We leverage an optimal mix of strategies to drive revenue, traffic, and leads, providing a holistic digital presence for our clients, and services that include website design, location page design for retailers and banks, and local SEO.
The Milestone Digital Presence Cloud helps location-based businesses manage their online presence. From compelling websites and location pages to social media, reviews and analytics, Milestone's experience as a digital marketing company means you get the benefit of exceptional software backed by our service-based approach to engage customers on social media and review sites.
With offices in Santa Clara and Chicago, DC, India, Milestone offers cutting-edge strategies and products for hotels, resorts, banks, and the retail sector. At the forefront of innovation to achieve phenomenal return on investment for clients, our websites and promotions have garnered numerous awards across many disciplines.
Milestone was named one of Silicon Valley’s fastest growing private companies consecutively from 2012 to 2016 by the Silicon Valley Business Journal and was recently listed in the Inc. 5000. For more information on Milestone’s services and products, visit us at www.milestoneinternet.com.